Gold prices change several times a day; a hand-written sign cannot keep up
The Gold Traders Association can re-announce prices several times a day, and each time the shop has to change its sign in time: slow, easy to miss, and a miss means selling at the wrong price. On top of that every shop sets its own margin over the association price, so the sign has to show the shop's price, not the raw announcement.
The kinds of gold price board, and which to choose
There are three main kinds on the market, each suiting a different shop.
- Numeric LED signs: cheap and sunlight-proof, but show only digits; no text and no extra rows
- Packaged digital signage: attractive with ad slides, but usually tied to the vendor's hardware and fees, with looks limited to the package
- Software on the TV or screen the shop already has, which is what we build: opened in a browser on the TV or a computer driving it, styled to the shop, with the data belonging to the shop
What our price board does
The board we built for Thanthong Gold runs on the shop floor every day, showing buy and sell prices for bars and ornaments, and works like this.
- Pulls the association price automatically and updates the moment it is announced
- Lets the shop set its own offset over the association price, or switch to fully manual prices when it wants
- On-screen text is editable from the admin page, without calling anyone
- Runs on the TV or screen the shop already has; no special display to buy
Connects to the shop system when you are ready
The price customers see on the board and the price staff use at the counter should be one and the same, which makes the board a natural first step before a full shop system. Thanthong started with the board and is now having the full shop system built on top of it.